Activity Spotlight

Experimental Design: Make it a process, not a hobby

Experiments are the foundation of so many successful products and companies -- it makes designing experiments an essential superpower for any team. During this session, we'll cover the ins and outs of successful experimental design, including: - what experimentation actually means - why experimentation is important - who can and should run experiments - the general process for crafting effective, efficient experiments - how companies and teams can go wrong in their experimental design - plus, some examples and stories along the way