Activity Spotlight

The Psychology of Brand, Customer, and User Experiences

Have you ever wondered why some applications are so successful while others never make it off the ground or why you're willing to defend a certain brand or company to the death, even if you have a bad experience with them? In this session, we'll tackle the psychology of customer and user experiences in the context of building better applications, products, and services. We'll talk about the entire ecosystem of Brand and how it relates to Customer Experiences, moreover we'll use these aspects of knowing and harnessing Brand to infuse User Experiences. What to expect in this session: - Open discussion - Collaborative onscreen involvement - Strategies that you can take away and immediately start using