Damon Sanchez

Camp Counselor

The Psychology of Brand, Customer, and User Experiences

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Wednesday, July 27, 2022 - 3:30 PM UTC, for 1 hour.

Regular, 60 minute presentation

Room: 5

Customer Experience
User Experience

Have you ever wondered why some applications are so successful while others never make it off the ground or why you're willing to defend a certain brand or company to the death, even if you have a bad experience with them? In this session, we'll tackle the psychology of customer and user experiences in the context of building better applications, products, and services. We'll talk about the entire ecosystem of Brand and how it relates to Customer Experiences, moreover we'll use these aspects of knowing and harnessing Brand to infuse User Experiences. What to expect in this session: - Open discussion - Collaborative onscreen involvement - Strategies that you can take away and immediately start using


Show up with an open mind, for building better brands, products, and services

Take Aways

  • Learn how to create better Brands, Products, and Services that will be adopted, loved and desired.
favorited by:
Justin Allard John Cotter Mary Lou Essert Mackenzie Albitz Jamey Pietrowiak Kelley Muir Justin Weyenberg Christina Aldan Eric Boyd Nick Wilhelm Raul Mendoza Bob Dankert Joshua Berrios Kyle Kurtz Robert Nicholson John Martin Nathan Ellingson Yosef Arbiv Garrett DeMeyer Matthew Friedel John Kozlowski Tammy Wohlrabe Cate Renner Lance Larsen Ross Larson Steve Ollinger Elliott Adams Clint Laskowski Michael Fazio