Member Spotlight

Barbara Gulten

Founder, Functionaire

Member Since March, 2024

My perspective and framework is focused on innovation, design, and most of all the magic ingredient—people. By integrating insights from quantitative and qualitative research, I devise creative strategies that improve critical business metrics. With simplicity at the core, I’ve designed and launched award-winning experiences from luxury fashion to automotive ecommerce platforms. I’ve had the privilege of hiring, managing and mentoring UX teams comprised of designers, researchers and developers. With that experience, I help organizations understand the importance of UX and adopt the discipline in meaningful ways. When I am not geeking over some work, I am traveling to some place around the world.

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