Activity Spotlight

Looking at Software Design from the eye of an Architect

Ever wondered why some companies slip behind while their competitors or new upstarts take market share from them? Even worse, companies invest in building the wrong thing resulting in tremendous waste in enterprise software. This session takes a look at how we can take opportunities through different stages of refinement with rapid experimentation. How this framework helps teams quickly make sure the ideas they are working on are worth investing in - vastly reducing the waste seen in typical enterprise software. Learn what can happen when you talk to users CONTINUOUSLY. How to gain user trust and a deep understanding of their problems to create extremely effective solutions. This session is for those who care about building software products that people actually use.