Kevin Ziegler

Camp Counselor

Setting up Camp - How to get Started (Developing a new Product)

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Thursday, July 27, 2023 - 7:30 PM UTC, for 1 hour.

Regular, 60 minute presentation

Room: H

New Product

When you're about to launch a new product, or launch a startup, getting started is hard. Where do you start? How much do we build? What's the right design? What's the right architecture? All these questions and more can cause decision paralysis, or even worse - over-designing or over-engineering the product. You'll learn to prevent and recognize dreaded scope creep, you'll learn to say "No!" (really!), you'll learn to listen, you'll embrace failure (again, really!), and how to measure your progress. Kevin will walk through his trials and errors of creating new products, some techniques and resources that allow you to find the right approach with your budget, seek the feedback you need to iterate, while gladly embracing technical debt, half-finished features, and even smoke and mirrors. There is not necessarily a one-size fits all approach that you'll come away with, but using different techniques - that may depend on your skills, budget, and timeline will help you quickly get a product or even a "product" up and running that allows you get feedback from your key stakeholders.


This topic is helpful for anyone involved in software or product development. From an entrepreneur to a junior developer, this session will give you skills and confidence to help your entire team. Concepts from this session can also be applied to new feature development.

favorited by:
YURSHIA XIONG Tim Kempster Paul Schroeder Dave Smith Drew Douglas Allan Wick Nicolette Anderson Warren Janisch Mike Frey Bailey Whitehill Brian Robertson Troy Weis Brian Meeker Cameron Vetter Ron Dagdag Michael Erpenbeck Kevin Curtis James McCollum Danger Casey Lance Larsen Jacob Graf Ben Walters