Jennie Ocken

Camp Counselor

Build Things People Want: User Feedback Loops

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Wednesday, July 28, 2021 - 6:00 PM UTC, for 1 hour.

Regular, 60 minute presentation

product roadmap
customer feedback loop
hypotheses testing
Domain Mapping

It’s the first day on a new team as a product owner. You sit down with the tech lead to get a lay of the land: What are our products? Who are our customers? What does our backlog look like? The tech lead waves you off and says, “You are here to help us build things people want. It’s your job to figure those things out, we don’t know.” Building things people want is the job of the entire team in partnership with the users. Software exists to solve user’s problems. Software exists to solve user’s problems. We fail at software development when we fall into the gap between software requirements and real world user experience. The business wants products that sell or make processes more efficient. The thing that most undermines a good development team is when they build something that never gets sold, used, or heard about. All too often, organizations don’t know how to do that. During this session we will learn why we listen to users, how to listen to users, and who should be involved in those discussions. We will use that customer feedback to create feedback loops which iteratively solve customer problems. Using advisory groups, feature toggles, and iterative release strategies we can test hypotheses, see user adoption and hurdles, and build the right thing. We will also touch on how DDD practices like ubiquitous language and domain mapping and help both the development team, and the customers, speak the same language and collaborate towards functional software.

Take Aways

  • Why listen to users? How to listen to users, how to ask questions, how to take user’s feedback and not get stuck building only to one customer or segment
  • Building a user feedback loop into your development process
  • What iterative releases, beta testing, and user advisory groups look like in practice
  • Who should talk to users? What to do when you don’t have practice talking to customers?
  • How to use problem interviews, problem statements, hypothesis testing, story mapping in an iterative feedback loop
favorited by:
Hilary Stohs-Krause Vanessa Radlinger Adam Tegen Caroline Sober-James Leona Grzymkowski Arthur Kay bryan shannon Kevin Kelchen Mike McRill Drew Nys Ryan Vecitis Phil Busch Corey Singer Mary Lou Essert Steven Hicks Shaun Kennedy Jay Boyle Timothy Tyson Clint Laskowski Paula Krupke Joe Forsythe Troy Weis Angela Dugan Gabe Ganser Karyn Schubert David Wanta