Derrell Connor

Camp Counselor

How to Make You and Your Brand Stand Out With Storytelling

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Tuesday, July 27, 2021 - 6:00 PM UTC, for 1 hour.

AT THAT (In-Person Only) Regular, 60 minute presentation

Room: A & H

If part of your job involves selling to and dealing with customers, you know better than most the unique advantages of challenges to your business. Whether you run your own company or are part of an organization, businesses that produce or sell have the advantage of enduring demand, as consumers will always need your products or services… but what happens if the market is saturated, and switching costs are low for consumers who can easily substitute your brand for another? In an environment where mere shelf placement can erase brand loyalty, how can you ensure your brand enjoys the benefits of the sector without succumbing to the pitfalls? Brand storytelling can go a long way in this effort, so in this session we'll take a close look at what storytelling can do to keep your brand at the forefront of consumers’ minds, even in a saturated market.

Prerequisites

N/A

favorited by:
Mike McRill trent simon Ryan Vecitis Nate Dudenhoeffer Jennifer Johnson Jer Lance Caroline Sober-James Matthew Groves Bob Dankert Brandon Minnick Leona Grzymkowski Jacob Galloway Axel Larsen Lance Larsen Dennis Moon Matt Netkow Kyle Kurtz Dawn Hoefferle Phil Busch Ross Larson Jeana Clark Gabe Ganser Angela Dugan Naveen VK Josh Gretz Adam Tegen Steven Hicks Corey Singer April Monique Adam Miller David Wanta Clint Laskowski