Activity Spotlight

How to Make You and Your Brand Stand Out With Storytelling

If part of your job involves selling to and dealing with customers, you know better than most the unique advantages of challenges to your business. Whether you run your own company or are part of an organization, businesses that produce or sell have the advantage of enduring demand, as consumers will always need your products or services… but what happens if the market is saturated, and switching costs are low for consumers who can easily substitute your brand for another? In an environment where mere shelf placement can erase brand loyalty, how can you ensure your brand enjoys the benefits of the sector without succumbing to the pitfalls? Brand storytelling can go a long way in this effort, so in this session we'll take a close look at what storytelling can do to keep your brand at the forefront of consumers’ minds, even in a saturated market.