Activity Spotlight

Eliminate Rework & Understand Your Users with Personas

Personas stress test designs. Having a number of good, quality personas can help you design for your wider audience, not just a single subset of users. By the end of the talk, attendees should have a good understanding of what UX personas are, why they are important, and how to use them in their own design and development processes. We'll discuss the following topics: What is a UX persona? and why is it important? How to create UX personas - the process of conducting user research, synthesizing findings, and defining personas. How to use UX personas in product design and development - integrating personas into design processes, user stories, and usability testing. Best practices for creating and using UX personas - how to keep personas up-to-date, how to involve stakeholders, and how to use them effectively.