Eliminate Rework & Understand Your Users with Personas
Wednesday, July 26, 2023 - 3:30 PM UTC, for 1 hour.
Regular, 60 minute presentation
Room: African 80
Personas stress test designs. Having a number of good, quality personas can help you design for your wider audience, not just a single subset of users. By the end of the talk, attendees should have a good understanding of what UX personas are, why they are important, and how to use them in their own design and development processes. We'll discuss the following topics: What is a UX persona? and why is it important? How to create UX personas - the process of conducting user research, synthesizing findings, and defining personas. How to use UX personas in product design and development - integrating personas into design processes, user stories, and usability testing. Best practices for creating and using UX personas - how to keep personas up-to-date, how to involve stakeholders, and how to use them effectively.
Maybe you've heard of personas and want to know more, or maybe you need to bring more meaning to your user stories.