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From Zero to Privacy Hero with Ketch!

Data has been called the new currency for the digital economy, but thanks to new privacy laws and regulations being passed around the world, you can no longer collect and hoard this information for your benefit as you used to. In early 2022, Facebook and Google were fined over $226 million dollars for not making it as easy for users to opt-out of tracking as it was for not allowing them to opt-in. If the tech industry giants are having trouble collecting this data, what hope is there for the rest of us? As luck may have it, there is hope and a solution... Ketch! In this presentation, we'll go over, at a high-level, some of the various privacy laws you might have to abide by around the world, and how you can use Ketch to quickly get your, your company's, or your client's site compliant for the current laws and any new laws which come up in the future.