Barbara Gulten

My perspective and framework is focused on innovation, design, and most of all the magic ingredient—people. By integrating insights from quantitative and qualitative research, I devise creative strategies that improve critical business metrics. With simplicity at the core, I’ve designed and launched award-winning experiences from luxury fashion to automotive ecommerce platforms. I’ve had the privilege of hiring, managing and mentoring UX teams comprised of designers, researchers and developers. With that experience, I help organizations understand the importance of UX and adopt the discipline in meaningful ways. When I am not geeking over some work, I am traveling to some place around the world.